Room and Board
Serena & Lily makes a summer splash on S.F.’s Sacramento Street.
Entering Serena & Lily’s first West Coast home decor outpost feels like stepping into your preternaturally chic friend’s beach bungalow: relaxed, playful and effortlessly stylish. Launched a decade ago with baby bedding, the powerhouse duo from Sausalito decided this was the year to bring their home goods home. Design Shop, a showroom-meets-creative lab, is in prime territory, too: S.F.’s Sacramento Street. “A catalog is static, so we wanted to open a more dynamic space where customers are part of the design experience,” says Lily Kanter. The boutique blurs the line between consumer and decorator; clients can mix and match cheerful pillow fabric, textured wallpaper and rug swatches on a sprawling island to explore visual conceits. This season, they’ve filled the backyard with the coastal nonchalance of bold boho fabrics for sling chairs, elegant off-whites and unfussy wicker seating. On-site advisers help hit the sweet spot between the self-satisfaction of DIY and the professional eye of the trade. In other words, it’s a real-life Pinterest board.
“It’s like discovering peanut butter and chocolate. Putting unexpected things together can inspire your inner creative genius,” says Serena Dugan. No need for a shopping cart—selections are delivered next day, anywhere in the Bay Area. 3457 Sacramento St., S.F., 415-580-7078; serenaandlily.com/designshop.
By Jenna Scatena.
Edited by Alison Clare Steingold.